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The Art of the election.

In this video from TED , Sheena Iyengar explores how we ele ctions and how we feel about the decision we made last. I think we can draw from the conference a valuable lesson applicable to teamwork and a reflection on the election process they are subjected to patients and families.

1. Teamwork.

The assumption that our performance is better when it is the individual who chooses for himself, without regard to others, is only true when that person is clearly separated from the rest.

When two or more individuals see their choices and their consequences are closely related, making the election is a collective act the success of both can be amplified.

insist that whatever choice you can actually put in DANGER as their performance and their relationships.

2. The choice in health decisions.


Iyengar exposes us the results of a study on the impact of the power of choice in American and French parents who faced the death of their baby after suffering from cerebral anoxia.

In the U.S., were the parents who had to decide whether to withdraw life support, without which he would die within hours, or keep it the same, in which case could die within days. If you survive, remain in a permanent vegetative state, unable walk, talk or interact with others. In France, however, were the doctors want to decided if and when life support be withdrawn.


discovered that having to make the decision or have left in the hands of doctors, he did influence the way in which parents cope with the loss. Americans more frequently expressed negative emotions, compared with the French. It was more probable that the French express their emotions by saying things like " gave us a new perspective on life " while U.S. Citizens' comments were " What if ...? Y if ...? "or" I feel like I've been deliberately tortured .


However, when asked if American parents would prefer that doctors make the decision, all answered "No" . simply could not imagine delegating this choice to someone else, even if she supposed to face feel trapped, guilty, angry.

could not consider quitting to choose, because doing so would have gone against everything they had been taught and everything that had come to believe about the power and purpose of choice.


Analyze different perspectives on the election in different parts of the world, helps us realize the full potential of the election. To consider other views on this same subject, we can see the act of choice in all its rarity and complexity and to find new examples of the importance of cultural perspective in the field of health.

To learn more:
When deciding an issue.