In a world where distrust of our institutions and our professionals, we resort to rules and incentives to get people to do the right thing. We make complicated lists that no one should exit the proceedings and, thus, not having to rely on them. Systems create incentives for everyone to behave as they should, but have no interest in it and act out of pure selfishness.
However, no set of rules can provide what we need. In the end, the bonus make people forget the essence of their work and focus on the promised prize. Rules and incentives, they only corrupt the profession: first, demoralize the people who are committed to their profession and, second, pervert the activity itself.
not need detailed rules and lucrative incentives. They will not tell us how to be a good professional. People only want to allow us to do the right thing.
seems impossible but, in the second decade of the century, talk of morality is innovative. And it is precisely in what constitutes "practical wisdom" that Barry Schwartz speaks in this video from TED: in having the moral will to do what is right and moral capacity to find out what that's fine.
Almost nothing.
To learn more:
on sticks and carrots. The media manager.
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